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Privacy Policy

Privacy Policy

When you shop or register with us, we collect information including your name, postal and email addresses and contact details and we keep a record of this information. All this is necessary for us to recognize you as a registered customer and to fulfil the orders you place with us.

We do NOT keep your credit card information and this is collected via Stripe, Paypal and AmazonPay which are the three third party payment gateways we use. If we are processing a refund there would be a need to share your name and order details for that purpose. We keep a record of your purchases with us to help us learn more about how you like to shop with us. This helps us to send you the most relevant offers and also means we can quickly help you with any problems you may experience with your order. We keep a record of any email correspondence you send us. This helps us to keep track of any issues or concerns you've had with our products or services.
You will be automatically enrolled into our rewards programme when you create an account with us. We may from time to time send you emails about your rewards programme and the points you have collected with us. Customers who do not spend their points with us would only earn points when an order is placed and would to all intents and purposes be passive members.

Text Marketing and notifications (if applicable):

By entering your phone number in the checkout and initializing a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 4 per month. You can unsubscribe from further text messages by replying STOP. Message and data rates may apply. (FOR U.S. AND CANADA)

The information we collect via our website or through correspondence with you is used to operating and improve the service we offer you. We use your personal information to:
    •    Process your order, send you a confirmation of your order or to contact you via phone, post or email if we’ve other questions regarding your order or purchase.
    •    Provide you with information about the products we offer including sales, special offers, etc. You can opt out of marketing communications at any time.
    •    Analyse customers' shopping habits and preferences for research purposes. The only instance in which we may share some of your data is with agents (including credit reference agencies, credit card clearing agencies and fraud prevention and detection agencies) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we only provide them with the information they need to perform their function.
    •    We never pass on your email address or postal address on to any 3rd parties without your permission.
    •    We do not keep or collect your credit card details on
    •    Our customer service team also requires us to process personal data you provide to us about the good's or issue that you are having. Our legal authority for this process is partly contractual and partly meeting legal obligations under consumer law.

If you wish to change your personal information (e.g. address, contact information) please email us at You can also write to us at Yumi International, 13 Gorst Road, London NW10 6LA. Please be sure to include your full name and the email address you used when you registered with us or made a purchase from us. Please note that we are no longer able to process returns from this address. If you no longer wish to receive any further email messages from us, please use the unsubscribe link provided in the email you've received. If you no longer wish to be contacted by Yumi, please email We’ll miss you though…

Our website is hosted in the US, and we use a mailing house and other services hosted in the US. All the businesses concerned subscribe to Privacy Shield, which is a similar framework to EU data protection law and has been approved by the EU as offering an appropriate level of protection for your personal data.
You have the right to ask for a copy of the personal data we hold that relates to you. If you think that the information that we hold about you is incorrect or misleading, you are within your right to have it corrected or erased.
If you have any questions about your personal details or our privacy policy, please contact us at We’re always pleased to hear from you (even if it is a complaint!)

A cookie is a small data file that websites often store on your computer's hard drive when you visit their sites. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address. A cookie can be thought of as an internet user's identification card, which tells a website when the user has returned. We use cookies in order to improve your shopping experience. Cookies enable us to keep track of your order as you shop on our site.
You can refuse cookies by turning them off in your browser. If you turn off cookies, though, we’ll not be able to track your order to enable you to buy the lovely items on our site.


We place an open pixel in our email marketing campaigns - an invisible graphic that lets us know if you read the email. This helps us tailor future emails to you and provide you with a better service. To disable the open pixel, you can disable images in your emails, however this may mean that our emails don't look as good, you may not be able to see the content in emails, and/or future emails may be less relevant to you. You can also unsubscribe from our emails at any time by clicking the unsubscribe link in any email.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.