Yumi Journal

Paris 09/03/2022
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Get the Look: Emily in Paris

If there’s one thing that the hit Netflix show ‘Emily in Paris’ does perfectly, it’s fashion. There are now two seasons of the much-loved show, which means even more drama, romance and beautifully iconic looks for us to obsess over. With each character having their own signature style, there are plenty of gorgeous outfits for everyone to admire, whatever their taste may be. One of the reasons that the show has become so popular is its use of bold, fun fashion styles. The show’s wardrobe combines designer and vintage looks... Read More

14/02/2022

3 Effortless Ways to Wear Women’s Blazers

A key wardrobe staple for so many women over the last few decades, the classic blazer offers a timeless, versatile trend that can be styled in an array of different ways. Inspired by traditional menswear designs, blazers showcase a structured, masculine silhouette that is super-sophisticated and typically crafted using high-quality, durable materials, making it a smart, reliable jacket to incorporate into your outfits all year round. As they are so popular all over the world, there are a wide variety of blazer styles out there for you to choose from.... Read More

17/12/2021

The Ultimate Christmas Party Style Guide

If you love nothing more than getting dressed up in a showstopping outfit and dancing the night away, it’s likely that Christmas is one of your favourite times of the year. The festive season offers the perfect opportunity to pull out all the stops when it comes to your wardrobe, whether it’s for office drinks, a meal out, or a cosy evening at the pub. The annual Christmas party is an event that so many look forward to all year long, but finding a stylish outfit suitable for the dress... Read More

02/12/2021

The Yumi Christmas Style Guide 2022: Festive Fashion for the Holiday Season

With the festive season finally upon us, there’s no better time to treat yourself to a brand new outfit and step out to celebrate what truly is the most wonderful time of the year. Whether you’re heading out to a work Christmas party, a catch up with the girls or a long-awaited family gathering, you’ll want to look and feel at your very best, so choosing the right outfit is essential.  Here at Yumi, we know that when it comes to party season, it can be a challenge to find... Read More

24/11/2021

Yumi’s Ultimate Scarf Style Guide

While trends might come and go, the timeless aesthetic of a scarf has remained a constant fashion staple throughout the years, giving countless women the means to define their own individual style. When it comes to putting an outfit together, there’s nothing that provides a more interesting and quirky finishing touch than a beautifully made scarf, and here at Yumi, we have a huge range of gorgeous designs to choose from.   Whether you opt for an understated, neutral design to elevate a minimal outfit or prefer to go for a... Read More

10/11/2021
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The Yumi tunic dress: 8 flattering styles for every occasion.

Ahhh, the tunic dress. The wardrobe staple we simply can’t get enough of. Keep it casual or dress to make an entrance: either way, we’re certain we at Yumi have a tunic for any occasion.  Why we simply love a tunic dress With long sleeves and a loose fit, the tunic dress ticks every box: comfort, style and breathability.  Fashion for us is about individuality and confidence – we want to help everyone woman love the skin they’re in. And whatever your shape or size, whether you need a confidence... Read More

29/10/2021
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Your Bonfire Night Style Guide

Whenever we think of Bonfire Night, toasting marshmallows, hot drinks, crackling fires and magical firework displays instantly spring to mind. It truly is one of the cosiest nights of the year, and with so much to enjoy, it goes without saying that you’ll want to be looking at your very best. While Bonfire Night attracts plenty of excitement when it rolls around each year, November is notorious for bringing extremely chilly temperatures with it as winter draws closer, so it’s important to wrap up to make sure that you stay... Read More

29/10/2021

6 of the Most Stylish Wedding Shoes for your Big Day

Your wedding day is one of the biggest and most important days of your life, so it goes without saying that you’ll want it to be absolutely perfect. With the venue, guests, dress, jewellery and so many other details to organise, it can be easy to forget about the little things, but it’s important to remember that to walk down the aisle in style, you need shoes! Whether you’re on the hunt for a simple pair that complement your dress or a vibrant design that is guaranteed to stand out,... Read More

29/10/2021

The 4 Best Shoes to Wear with Dresses

If there’s one clothing item that we know our customers adore, it’s dresses. From sleek bodycon silhouettes to long and flowing styles, this fashion staple is a key piece that is an absolute must for any woman’s wardrobe. Whatever the type of occasion, you can never go wrong with a great dress because it can easily be dressed both up and down, depending on whether you’re going for a smart or casual look. But what about the shoes? While there are so many options out there to choose from, finding... Read More

18/10/2021

Great British Bake Off x Yumi: The Style Collab

It’s all heating up in the Great British Bake Off kitchen. Whether you’re watching from home as a baker extraordinaire, or the show has inspired you to purchase your very first rolling pin, Bake Off – like Yumi – has something for everyone (occasion wear, dresses, curve, accessories – you get the picture). And while we critically analyse the consistency of sticky toffee puddings, and compare methods for the *perfect* anti-gravity cakes, we at Yumi have one eye on the mini rolls, the other on the contestant’s fits. And we... Read More