From knitted jumpers with daisies that looked more like fried eggs and rainbow jackets where the colour nearly always ran to experiencing numerous break-ins and eating 821 curries (and counting) in the process, we’ve come a long way since the event-filled early days.
Founded over 18 years ago in Camden by Uttam and Clare, Yumi has fast become the online destination for women’s trend-inspired clothes with a unique twist.
No borders. No barriers. Just people.
Here at Yumi, we’re big advocates of standing out from the crowd: that’s what makes us different. First and foremost, we’re proud of what we do. We delight in diversity and we strive for distinctive style, hence why we have no borders.
One of our most important beliefs is creating culture clash fashion for the global native. This means we take pleasure in projecting our passion for travel, creativity and eclectic designs into our work. Since our story originated from an international beginning, we believe it plays a vital role in aiding us in our future and influencing our creations. After all, it’s in our DNA.
Likewise, our fascination with colour features a lot in our exclusive prints. It shows our expression and inserts a playful vibrancy to the greyness of everyday life. We’re spontaneous and quirky, which means we don’t stick to the same thing every season.
More so, our boldness and love of all things feminine is illustrated in our in-house designs. Above all our other beliefs, we understand that it’s not just about the way something looks, it’s also about how it makes you feel. Our diverse prints are made to make you feel unique, while also adding bursts of excitement into your wardrobe.