From knitted jumpers with daisies that looked more like fried eggs and rainbow jackets where the colour nearly always ran to experiencing numerous break-ins and eating 821 curries (and counting) in the process, we’ve come a long way since the event-filled early days.
No borders. No barriers. Just people.
No borders. No barriers. Just people. We are a family run fashion company, founded in Camden, London over 25 years ago by husband and wife Clare and Uttam. Yumi has fast become the online destination for trend-inspired women’s clothes. Famed for our quirky prints and love of all things feminine this is illustrated in our in-house designs giving our customer timeless pieces that make you feel happy, while also adding bursts of excitement into your wardrobe. Our fascination with colour features a lot in our exclusive prints, it shows our expression and inserts a playful vibrancy throughout our designs. One of our most important beliefs is creating culture clash fashion for the global native. This means we take pleasure in projecting our passion for travel, creativity and eclectic designs into our work. Since our story originated from an international beginning, we believe it plays a vital role in aiding us in our future and influencing our creations.