Yumi Style Edit: Out and About

As life eases back to normality, we at Yumi could not be more delighted to be out and about once again. Catching up with friends (so long and good riddance Zoom quizzes), cheeky bevs at the pub, and relaxed weekends away are finally here. After being inside for so long, for us it is key to be stepping out in style. In fact, we’ve been so excited about outfit planning that we got a bit ahead of ourselves, and put together some of our favourite looks for this instalment of... Read More

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Lilah Parsons’ favourite SS15 pieces

Lilah Parsons for Yumi SS15, yumidirect.co.uk We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a... Read More

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Festival Guide: Found Festival Presents

‘Found Festival: Presents Found‘ is one of five instalments taking place over the summer months. This year, South London is playing host within the beautiful setting of Brockwell Park, Brixton. Guy Gerber, Ellen Allien, Anja Scneider, and Motor City Drum Ensemble are only a handful of must-see acts who will be performing on June 13th. With the talent that will be gracing this year’s 5 stages, you’re going to find it hard to stand in one place…no matter how many beers or bags you may have to haul around! Standard Found Presents: Found Festival tickets start from as little... Read More

Holiday packing like a pro with Charlotte Adsett

Charlotte Adsett, the fashion stylist who worked on the Yumi A/W 13 shoot with singer Nina Nesbitt, gives her tips for holiday packing like a pro:   I pack huge suitcases full of clothes and shoes on almost a daily basis for fashion shoots in London and tropical climes, but when it comes to holidays, travelling light is the way to go. 1. Lay everything you want to take out on your bed so you are able to see exactly what you have so you can easily edit it down... Read More

Nina Nesbitt wears Yumi A/W 13

  Singer Nina Nesbitt attend the Warehouse Summer Party at The Yard on May 15 in London wearing a dress from the Yumi Autumn / winter 2013 collection. Nina is the face of the Yumi brand for A/W 13 so watch this space for more looks from the rising Scottish star! Shop current season Yumi here.

Get The Look: Olivia Munn

Olivia Munn wore this colourful print Lovers + Friends maxi whilst out and about last week, she teamed it with over-sized shades, summery wedges and gold hoop earrings. You can steal her style with our Uttam Boutique scarf print maxi dress with empire waistline and adjustable straps. Available in black and blue the dress is a great buy for summer in the city, dressed up for evening or down for festival-ready fashion. Shop the look here.


Trend Alert: Gatsby Glamour

The most anticipated film release of the year, The Great Gatsby is upon us and here at Yumi we couldn’t be more excited to dress up like Daisy (played in the latest adaptation by Carey Mulligan) in the latest flapper fashion! The Jazz Age has been an influence on the catwalks since summer 2012 and first fully materialized on Ralph Lauren’s runway, with the collection catering for both day in mannish pin-stripe suits and cloche hats, to evening, with the most glamorous of embellished gowns in silver, gold and soft... Read More

Get The Look: Diane Kruger

Diane Kruger kept her look low-key yet chic as she jetted into LAX airport yesterday after the Met Ball.  The actress chose a Panama hat and aviator sunglasses to accessorize her pin stripe jeans, point toe heels and polka dot blazer ensemble. You can steal her style in our Yumi look-a-like blazer for £45. Our cropped version features a polka dot print with 3/4 length sleeves. It also has bright contrast lining and looks perfect over a contract print dress or dressed down with jeans like Kruger. Top Tip: We... Read More


Sneak Peek at Yumi’s Injection Collection

Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first! The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down! We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more. Q. What’s the most inspiration behind the... Read More


How To Wear Pink

Our design intern Clara flies the flag for pink this spring / summer. How to wear pink without looking too girly or childish is always a subject that divides opinions. To settle the argument we set our design intern, Clara a challenge to style spring’s hottest shade. Using pieces from the Uttam Boutique and Yumi collections she talks us through her perfect spring / summer outfits below. The Smart-Casual Look Perfect Casual look for Ideal for working days or a smart-casual occasion, match with a cute cropped Blazer and your... Read More