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Lilah Parsons’ favourite SS15 pieces

Lilah Parsons for Yumi SS15, yumidirect.co.uk We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a... Read More


Trend Alert: Blueprint

Blue and White is the most eye-catching colour combination for SS’13, leading to a host of delicate China blue and striking mosaic prints. On the catwalk, designer’s played with every shade of blue – from bright cobalt’s at Burberry, Versace, Etro and Felder Felder to lady-like cornflower shades at Chalayan and aquamarine at Zac Posen. But in the end it was the prints which really took our collective breaths away. Giorgio Armani, Gucci and Thakoon all chose to mix their blue’s with aqua’s and fresh whites, the later of which... Read More


Trend Alert: Gatsby Glamour

The most anticipated film release of the year, The Great Gatsby is upon us and here at Yumi we couldn’t be more excited to dress up like Daisy (played in the latest adaptation by Carey Mulligan) in the latest flapper fashion! The Jazz Age has been an influence on the catwalks since summer 2012 and first fully materialized on Ralph Lauren’s runway, with the collection catering for both day in mannish pin-stripe suits and cloche hats, to evening, with the most glamorous of embellished gowns in silver, gold and soft... Read More

Get The Look: Diane Kruger

Diane Kruger kept her look low-key yet chic as she jetted into LAX airport yesterday after the Met Ball.  The actress chose a Panama hat and aviator sunglasses to accessorize her pin stripe jeans, point toe heels and polka dot blazer ensemble. You can steal her style in our Yumi look-a-like blazer for £45. Our cropped version features a polka dot print with 3/4 length sleeves. It also has bright contrast lining and looks perfect over a contract print dress or dressed down with jeans like Kruger. Top Tip: We... Read More


Trend Alert: Orient Express

All aboard the Orient Express with Uttam Boutique! Our Asian-inspired range of wrap dress with origami-like folds, blossom and bird prints and kimono shapes are a perfect way to channel the trend for all things Oriental at the moment. One of the key trends of the season, the Oriental look first cropped up on the Spring / Summer 2013 catwalks, where traditional Eastern prints were given a Western spin by fashion houses Prada, Etro, Emilio Pucci and Kenzo, alongside the likes of Huishan Zhang, Roland Mouret, Lanvin and John Galliano.... Read More


Sneak Peek at Yumi’s Injection Collection

Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first! The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down! We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more. Q. What’s the most inspiration behind the... Read More

Crazy for a Daisy

Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short... Read More

Izzy Stocks blogs on the Yumi-Styled Sightseer

The envied life of an explorer galvanized the Spring/Summer 13 catwalks, with Tommy Hilfiger debuting the wardrobe of a stylish sailor girl. Hilfiger mixed jock-jersey, regatta stripes, laid back denim and rope-ties to create a ready-to-pack selection of basic yet incredibly chic pieces. And beach getaways weren’t the only vacation target – many a designer captured the fashionistas eye by incorporating the allure of the rain forest in their designs. As well as offering the nautical stripes, sundresses and tropical bird prints found in any self respecting summer closet, Yumi has exactly what you... Read More


Trend Alert: Print Clash

Bold, clashing prints have been on our fashion radar for some time now and once again they made a splash on the womenswear catwalks for Spring / Summer 2013. Here at Yumi we are not one to let a trend go unnoticed so this week we have compiled an edit of our essential prints – from flirty polka dots to on-trend diamond and tile patterns, and our stand-out colourful house motif which is new in this week. Before you shop the edit, we take a look back to the spring / summer 2013... Read More

Sail Away with Nautical Stripes

Our nautical themed Spring/Summer 2013 edit is the perfect companion to those forthcoming boat balls, beach BBQ’s and poolside parties; a classic, preppy piece of sailor-chic. Nauticality reemerges each sunny season as an essential staple of any fashionista’s wardrobe. Tommy Hilfiger (above right) took us on a nautical journey along New York’s Hudson River for his venturesome S/S ‘13 offering. Americana reds, blues and whites made up his explorer-themed colour palette, with buttoned-up sailor dresses and regatta-striped, pyjama style suits strolling down the catwalk. Hilfiger was just one of numerous designers to... Read More