Yumi Journal


The 4 Best Shoes to Wear with Dresses

If there’s one clothing item that we know our customers adore, it’s dresses. From sleek bodycon silhouettes to long and flowing styles, this fashion staple is a key piece that is an absolute must for any woman’s wardrobe. Whatever the type of occasion, you can never go wrong with a great dress because it can easily be dressed both up and down, depending on whether you’re going for a smart or casual look. But what about the shoes? While there are so many options out there to choose from, finding... Read More


Great British Bake Off x Yumi: The Style Collab

It’s all heating up in the Great British Bake Off kitchen. Whether you’re watching from home as a baker extraordinaire, or the show has inspired you to purchase your very first rolling pin, Bake Off – like Yumi – has something for everyone (occasion wear, dresses, curve, accessories – you get the picture). And while we critically analyse the consistency of sticky toffee puddings, and compare methods for the *perfect* anti-gravity cakes, we at Yumi have one eye on the mini rolls, the other on the contestant’s fits. And we... Read More


Yumi Style Guide: Plus-Size Wedding Guest Outfits

When it comes to special occasions, there’s nothing that’s quite like a wedding. Many people would agree that the experience of watching a loved one get married to their other half is one of the best there is, and not to mention the celebrations that ensue afterwards! It’s a chance to get dressed up in a beautiful new ensemble and feel at your very best, however it can often be a challenge to find the perfect wedding guest dress for you in time for the wedding season. For plus-size women,... Read More


Black Friday & Cyber Monday 2021… The Countdown Is On!

Ladies, the countdown is officially on. Black Friday lands on 26 November this year, followed by Cyber Monday on 29 November. 4 full days of exclusive deals! Here at Yumi, we’ve decided to make the bumper shopping weekend extra special this year. For 2021 only, we’re offering 50% off ALL Yumi and Mela items, between 25th and 29th November (inclusive). That’s right… half price EVERYTHING. For all you gals ahead of the game, we thought we’d give you a little taster of what’s in store. So get your wish list... Read More


Yumi Style Guide: How To Wear A Kimono

Ever since the kimono jacket entered the mainstream fashion scene, it has become a go-to style staple for countless women around the world. Based on the traditional Japanese garment, this versatile cover-up is well-known for its flattering, floaty silhouette and its soft, luxurious fabric which when combined, creates a gorgeous, feminine aesthetic that so many fashion lovers adore. Here at Yumi, our love of clothing trends from the far-east is reflected in our own collections, with bold colours and quirky prints taking centre stage in many of our pieces. Our... Read More

, ,

Yumi Style Edit: summer holiday dresses

We’re all going on a, summer holiday… While this year again might be different to most, we’re keeping our fingers crossed for the imminent return of duty free, overweight hand luggage, obligatory airport selfies and last minute passport panics. But even if holidays are closer to home this year, (all hail the Staycation) there’s no reason not to dress for the occasion. And because there’s nothing quite like a cute summer dress to get you in holiday mode, we’ve lined up a few of our favourites. Glide into those summertime... Read More


Yumi style edit: What to wear from May 17th

17th May! It’s the day we’ve all been waiting for. Pubs and restaurants have already reopened, but as most of us have experienced over the last few weeks, the typically British weather doesn’t always play ball. Hands up if you’ve been shivering in a coat on a terrace – or if you have decided to give the whole, often sodden affair a wide birth. We have full respect for both camps. On May 17th, other remnants of pre-Covid life are set to properly return: finally we will be back inside of... Read More


Yumi Style Edit: Out and About

As life eases back to normality, we at Yumi could not be more delighted to be out and about once again. Catching up with friends (so long and good riddance Zoom quizzes), cheeky bevs at the pub, and relaxed weekends away are finally here. After being inside for so long, for us it is key to be stepping out in style. In fact, we’ve been so excited about outfit planning that we got a bit ahead of ourselves, and put together some of our favourite looks for this instalment of... Read More

recycled 25/02/2021
, , ,

Introducing! Yumi’s second recycled collection… 

Introducing! Yumi’s second recycled collection…  Minute by minute, the days are getting longer. As snowdrops fight their way through cold, tough ground, the advent of Spring brings hope.  So, with our second exclusive recycled collection, we want to show the world that here at Yumi, we are feeling positive – despite *gestures wildly* – everything going on right now.  Most importantly, we want to spread that positivity in the way we know best – with a bright, bold new collection – by celebrating prints that put smiles on our faces and by using fabrics which help the planet, too. Inspo: Our latest offering is a celebration of cheer in its most carefree form. An ode to that relaxed, joyful feeling of weightlessness that comes from being present in a joyous moment. In part, the collection is inspired by our beloved Regent’s Park – spotting giraffes on a nervy first date; ferociously licking ice cream as it... Read More

, , ,

Top 10 Pieces For February

February, as the shortest month of the year, can often be overlooked when it comes to updating your wardrobe. But, with Valentine’s Day fast approaching and Fashion Week not far behind, there’s plenty of reasons to awaken your springtime wardrobe.  By February, we’re usually ready to shred those layers we gained over the winter. Long gone are the days are thick knitwear, oversized scarves and heavy knit dresses. Although they served us well, it’s time to pave the way to brighter horizons. This month look to tea dresses, pastel tones, and animal print to make the... Read More