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Mum & Me: On Vacation

If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of... Read More

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Get the Look: Adele’s Check Print Coat

Watching Adele’s new vid on repeat? Yeah, so are we. We’re crushing over her check print coat too. Luckily, we have one very similar so we can all recreate Adele’s check print coat look. Hoorah! Check Print Wrap Coat, £42,, credit: YouTube Wide-check coats are versatile, easy-to style and are sure to add interest to any AW15 look. We’re sold already. Ours is a snip at the price of Adele’s at £42 on now. Get your mitts on the style, stat. Check the coat in action: Shop our Check Print Coat. Love the coat? Tweet us... Read More

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Lilah Parsons’ favourite SS15 pieces

Lilah Parsons for Yumi SS15, We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a... Read More

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Yumi x Cointreau Spring Summer 2015 launch party hosted by Lilah Parsons

Last night, we kicked off our SS15 season in style with an awesome launch party at the Icetank London, featuring our brand spanking new collection displayed in all its summery glory. The evening was hosted by our SS15 campaign model and TV Presenter, Lilah Parsons, who looked gorgeous in a Yumi SS15 stripey floral organza dress (Get Lilah’s look right here.) We made a few waves in the press today with celebs like Millie Mackintosh, Damien Hirst, Ashley James and Charlotte de Carl as honorary guests, making it one swanky... Read More

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Yumi attends the #FashFest Cosmopolitian to Catwalk Show

Last night, Yumi showcased some of the hottest AW14 looks at the #FashFest Cosmopolitan to Catwalk show and here’s the highlights from the FROW! TV presenter and host for the night Laura Whitmore sparkled in a collared black mini and girl group of the moment M.O performed their latest hit. The girls from Made in Chelsea attended the bash in style, from left – Lucy Watson, Stephanie Pratt, Millie Mackintosh and Olivia and Fran Newman Young. Yumi’s Runway Looks, Above: Cheeky in Checks Jumper and Perfectly Panelled Skirt, The Yumi... Read More

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The AW14 Collection featuring Lilah Parsons

The wait is finally over and we can finally reveal the face of the AW14 Collection is… Drum roll please… Lilah Parsons! This exciting new collection will be available very soon but in the meantime, get to know a little more about Lilah. Not just known for being an international fashion model, she also presents MTV’s weekly chart show, ‘This Week’s Top 20’. In addition to presenting, you can often find her hosting music festival coverage or interviewing top A-list celebrities like Bruno Mars and Nicole Scherzinger on the red... Read More


The SS14 Collection Feat. Nina Nesbitt

We are pleased to announce the return of singer Nina Nesbitt as the face of our Spring/Summer 14 Collection. Here’s a behind the scenes look from the photo shoot.   Check out more Yumi videos on our YumiOfficialUK YouTube channel.


The Yumi SS14 Lookbook

Take a sneak peek behind the scenes at the Yumi Spring/Summer 14 campaign shoot.   Check out more Yumi videos on our YumiOfficialUK YouTube channel.