Category

Trends

22/01/2021
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Top 10 Pieces For February

February, as the shortest month of the year, can often be overlooked when it comes to updating your wardrobe. But, with Valentine’s Day fast approaching and Fashion Week not far behind, there’s plenty of reasons to awaken your springtime wardrobe.  By February, we’re usually ready to shred those layers we gained over the winter. Long gone are the days are thick knitwear, oversized scarves and heavy knit dresses. Although they served us well, it’s time to pave the way to brighter horizons. This month look to tea dresses, pastel tones, and animal print to make the... Read More

07/08/2020
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Yumi Style Edit: What We’re Wearing in August

Year on year, August never fails to be the most fruitful month for our wardrobes. With September and July still visible in the peripheral, our beloved eighth month acts as a season finale for our summer finds. This year is no different either (contrary to popular belief). Despite our stolen summer leaving us feeling a little hard done by this year, there’s still every reason to invest in pieces to see us through the month and perhaps even further. And since our diaries are full with invites to picnics, BBQs... Read More

23/06/2020
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The 5 Outfits You Can Dress Up Or Down

Cancelled plans and unworn outfits have left us feeling a little out of touch with our wardrobes this year. With no dress code and the safety of elasticated waistbands for three months, it’s no wonder we’re reluctant to return to our pre-lockdown selves. But as time draws on and the lipstick we once overused for our Zoom calls starts to fade, it’s time to re-establish the new normal – for our wardrobes at least. It may be a while ‘til we’re dancing at weddings and sipping sickly cocktails at birthday... Read More

02/06/2020
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Yumi Style Edit: What We’re Wearing In June

Parting with your winter wardrobe usually feels like a blissful celebration. However, given our celebrations are more low-key than ever this year (and confined by a limited guest list), you’d be forgiven for feeling a little underwhelmed by the arrival of June. Not to mention the hesitant risk you take when buying an outfit that may never see past the front door, let alone a suitcase. But since we’re happily breaking up with the joggers-and-t-shirt motif we sordidly overused in stricter times, there’s an empty space in our wardrobe for... Read More

24/03/2020
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Grasse: Our New Inspiration 

The changing of the weather and the transition into official springtime means it’s time for one thing – the launch of our new collection. And since we’re sticklers for spin-offs, we’re keep with the French theme, saying au revoir to Paris (in our very best French accent), and heading south. And there’s only one destination on our mind: the quaint town of Grasse.  Found in the French Riviera – not too far from Nice or Cannes – this idyllic town is slightly sloped due to its proximity to the Alps and shows off a rustic landscape surrounded by stone houses. But you... Read More

20/03/2020
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5 Pieces To Give You A Feel-Good Wardrobe

With a few weeks of uncertainty ahead of us, we’re likely to be feeling weighed down by the doom and gloom of the moment. It’s more important now than ever to keep our spirits, chins and every other ounce of positivity up, even if it may seem difficult. That’s why we’ve taken the time to show you a few of our quirky prints that may inspire you – or hopefully, at least – make you smile. At Yumi, we’re advocates of a glass half-full frame of mind and we want... Read More

12/03/2020
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Extra Special Mother’s Day Gifts

It’s just over a week until Mother’s Day. You’ve made sure you’ve found the right card (funny and in no way crude) and have planned the day to a tee, but wait – what do you buy her? While we know that our mums would like anything and everything we buy them – proven by the questionable childhood drawings – we can’t quite face the idea of gifting them something they just don’t like. They deserve better. So, in honour of all our special mothers, we’ve compiled a list of... Read More

spring wardrobe 05/03/2020
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These 9 Outfits Will Help You Wave Goodbye To The Seasonal Blues

Winterphobes, you can unravel from your duvet now – it’s time to defrost for spring. After a long three months of drizzle, March marks a change in our calendars. The weather seems – for the most part – warmer, plus it’s merely weeks until the clocks go back. And although we can’t head out without pulling on a scarf, the promise of spring is far closer than it’s been before. But this doesn’t just mean good things for your health, outlook or heating bill, the glass is also (more than)... Read More

mela launch 28/02/2020
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Introducing…Mela London!

Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As... Read More

wedding guest dresses 20/02/2020
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6 Of The Most Stylish Wedding Guest Dresses

It’s February and it’s not long ‘til you’ll be reading those dreaded words: save the date *insert scream of horror*. Yes, wedding season is just beyond the horizon, which means that by our calculations, you should’ve bought your outfit a month ago. No pressure. But before you start ripping your hair out or considering getting one polaroid pic then making a dash for it, take a deep breath and read what we’ve got to offer. We know – as bridesmaid dress designers – that this can be a (very) stressful... Read More