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Grasse: Our New Inspiration 

The changing of the weather and the transition into official springtime means it’s time for one thing – the launch of our new collection. And since we’re sticklers for spin-offs, we’re keep with the French theme, saying au revoir to Paris (in our very best French accent), and heading south. And there’s only one destination on our mind: the quaint town of Grasse.  Found in the French Riviera – not too far from Nice or Cannes – this idyllic town is slightly sloped due to its proximity to the Alps and shows off a rustic landscape surrounded by stone houses. But you... Read More

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Paris: Our Inspiration

Paris: the city of love, fashion and of course, food. Not only are we encapsulated by the welcoming feeling we get when we step foot in the French capital, but there’s an ineffable sense that you’ve arrived somewhere that’s fresh and promising. From the romance of the Eiffel Tower (despite its robotic structure) to the shabby-chic streets signs reassuring you you’re not too far from home, there’s plenty to see and even more to come back for. As you may or may not know, our first collection of the year... Read More

Berlin France 10/10/2019
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5 Holiday Destinations For Winter

You may not have heard the news – if not, where have you been? – the summer holidays are long gone. But that doesn’t mean playtime is over – if anything, the fun has just begun… As one of our favourite times of year, winter has much to offer when it comes to jet setting and exploring new sights:  it’s convenient, (usually) cheaper and above all, it’s extremely festive. And if you don’t want to fork out a small fortune, staying relatively local is what’s best. So, to help plan... Read More

Amalfi Coast 09/08/2019
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Travel Trend: The Amalfi Coast

A haven of Mediterranean culture: the Amalfi Coast is the European hotspot that simply must be explored at least once. Found in the mountainous Campania region, this vast unspoilt coastline is surrounded by sparkling blue waters, house-covered cliffs and busy beaches. Multi-millionaires flock in their masses every summer for a taste of the affluent lifestyle – and rightly so. But, if you’re looking for a low-key and cheaper route around the Southern Italian shore, we’ve whittled down the need-to-know places to stay, unmissable restaurants and – of course – the... Read More

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Travel Trend: South Africa

South Africa is everything you’d want from an active-meets-heatwave holiday: extraordinary nature, exotic wildlife and endless adventure, with a rustic vineyard setting that quite often – and wrongly – gets overlooked. It’s also a huge country with heaps to explore; falling below the Kalahari Desert in the north to the whale-spotting coastline in the south. Ahem – bucket lists, are you ready to be written? Discover South Africa’s secrets and check out our guide on what to be seen and be seen in. What to wear It’s impossible to visit... Read More

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3 Days In Cadaqués

If you’ve been following the progress of our latest Cadaqués collection, you’ll be familiar with our love of the Spanish seaside town that inspired our second spring/summer range. It’s rich culture, beautiful coastline and vibrant artistic scene has captured our hearts and took a sought-after spot in our designs! And since this wonderful coastal town has a lot to offer, we’d like to show you what you can do when you visit and what to wear! Our day by day plan will allow you to immerse yourself in Spanish culture,... Read More

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6 Ways To Dress For Cadaqués

A few weeks ago, we told you about our new inspiration for the season: Cadaqués. This beautiful Spanish seaside town captured our hearts and inspired our prints. Now, we’d like to show you how to style the pieces together for your next holiday, especially if you’re heading to the Catalonian coast! Plus, with Easter weekend not far away (and many bank holidays to follow), it’s time to start planning your free time. Whether you’re jetting off on an exotic getaway or day-tripping to a local attraction, there’s plenty to organize.... Read More

Old town Cadaques 21/03/2019
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Cadaqués: Our New Inspiration

Earlier this year we showed you our inspiration for the first in-house designed collection of the season: San Sebastián. We loved the vibrant atmosphere, coastal setting and unspoilt scenery that this Basque paradise gave us – so much so, we put it in our prints. But, for our second range, we have a new Spanish muse. It’s time to say adiós to the north coast of Spain and head for the Catalonian seaside. Surrounded by a national park, the small town of Cadaqués is well-known for its glorious beaches, white-washed... Read More

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Mum & Me: On Vacation

If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of... Read More

San Sebastian Coast 15/02/2019
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San Sebastián: Our New Season Inspiration

‘No borders. No barriers. Just people’. Here at Yumi, we’re strong advocates for culture clash fashion for the global native. This means we take delight in projecting our passion for travel, creativity and eclectic style into our work; it’s our way of putting our stamp on the world. We’re constantly researching new heritages and exciting motifs from around the globe that aid us in crafting exclusive designs. What’s more, we’re proud to share them with you. With all this considered, it comes naturally to reveal to you one of our key... Read More