Press & Celebs

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Yumi by Lilah SS16 Collection

Embroidered Circle Skater Dress, £85 We’ve got exciting news for you. Drum roll please, Yumi HQ is pleased to announce our latest collaboration with British presenter and model, Lilah Parsons. Embroidered Midi Shirt Dress, £85 For her latest collab, Lilah’s taken a leap into the designer’s seat and created a stunning ’60s inspired Parisian capsule range, Yumi by Lilah. The 17 piece collection features super feminine silhouettes, tailored suits, pretty florals, colour pops throughout and raw denim pieces. We’ve keeled over with delight already. Broderie Anglaise Shirt, £45, Denim A-line Midi Skirt, £50... Read More

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Lilah Parsons’ favourite SS15 pieces

Lilah Parsons for Yumi SS15, We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a... Read More

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How to get Millie Mackintosh’s BAFTA Summer Hair by Mark Hill

Always wanted to get Millie Mackintosh’s Hairstyle secrets? It’s your lucky day, lucky ducks. Millie Mackintosh is a Yumi HQ favourite so when she rocked up to the BAFTA red carpet earlier this week looking totally chic with a sleek low bun and a stunning lace dress, we turned a greener shade of green. Award winning Hairdresser to the stars, Mark Hill, let us in on what Millie was after: “Millie wanted something timelessly classic to ensure she stood out from the crowd and nothing says it better than a sleek and sophisticated... Read More

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Instacrush: How Two Live Blog

Stef and Jess are two Aussie fashion loving sisters who’ve made a big impression in the world of fashion. With their ‘How two live‘ blog overflowing with thousand of followers, their Instagram is, of course, following in the same footsteps. Known for their bright coloured semi matching outfits, and extravagant girl-ious nails. These sisters are most definitely a colourful duo who’ll be brightening up your Insta-feed. So if you don’t know who these girls are, you’ll want to now. Waste no time and get inspired, @howtwolive Who’s your latest Instacrush? Tweet us @YumiDirect INSTACRUSH: YASMINE... Read More

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Yasmine Chanel, a born and raised Irish dreamer, who made her way to the streets of London to discover and evolve her style. This young fashion icon is definitely on our instacrush list for you guys to follow. Her blog and instagram are effortlessly amazing! If you easily get wardrobe envy, then look away now… then look back and go and follow @yasminechanel Who’s your Instacrush? Tweet us @YumiDirect INSTACRUSH: MIMI ELASHIRY  FESTIVAL GUIDE EDITOR’S PICKS: SPRING FLORALS

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Instacrush: Mimi Elashiry

We all have them, and we all want to be them. This weeks instacrush is Mimi Elashiry, full name: Ismeen Marlane Ashraf Elashiry. Raised in Australia, this young 20-something is an all round talent. Not just a instafamous known face, but also a Dancer, Model, Poet, Model, and Photographer! We cant get enough of Mimi’s personal style, her free beach like festival feel is leaving us all wanting more. If you haven’t already heard of Mimi Elashiry, then you’ve definitely been hiding in the dark. So don’t waste any more... Read More

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A yummy Cointreau cocktail recipe for parties

We had our SS15 launch party last week and not only did we get to shmooze with the lovely Lilah Parsons, we also got to try her favourite Cointreau cocktail recipe, the Cointreau Fizz. Chic and easy, it’s the perfect weekend party go-to. But remember, always drink responsibly… Here’s how to make this delish cocktail: The Cointreau Fizz Ingredients: 50ml Cointreau 15ml fresh lime juice 50ml sparkling water Method: In a shaker glass: add Cointreau and lime juice – fill with ice. Shake until the metal tin is frosted. Strain into the glass... Read More

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Get Lilah Parsons’ Yumi Dress

Zoe Hardman, Millie Mackintosh, Lilah Parsons and Jamie Winstone at Yumi’s SS15 Launch party At Yumi HQ’s official SS15 launch party, hosted by Cointreau and Lilah Parsons, the model and TV presenter rocked up in one of her favourite dresses from our SS15 range: the stripey floral organza dress. Priced at £60 and with detachable straps, it’s a bargain style statement that will take you from February’s dreary days, all the way through to Spring. It’s perfect for Valentine’s day to boot. Stripey floral organza dress, £60, All you... Read More

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Yumi x Cointreau Spring Summer 2015 launch party hosted by Lilah Parsons

Last night, we kicked off our SS15 season in style with an awesome launch party at the Icetank London, featuring our brand spanking new collection displayed in all its summery glory. The evening was hosted by our SS15 campaign model and TV Presenter, Lilah Parsons, who looked gorgeous in a Yumi SS15 stripey floral organza dress (Get Lilah’s look right here.) We made a few waves in the press today with celebs like Millie Mackintosh, Damien Hirst, Ashley James and Charlotte de Carl as honorary guests, making it one swanky... Read More