Get The Look

Paris 09/03/2022

Get the Look: Emily in Paris

If there’s one thing that the hit Netflix show ‘Emily in Paris’ does perfectly, it’s fashion. There are now two seasons of the much-loved show, which means even more drama, romance and beautifully iconic looks for us to obsess over. With each character having their own signature style, there are plenty of gorgeous outfits for everyone to admire, whatever their taste may be. One of the reasons that the show has become so popular is its use of bold, fun fashion styles. The show’s wardrobe combines designer and vintage looks... Read More


The Yumi tunic dress: 8 flattering styles for every occasion.

Ahhh, the tunic dress. The wardrobe staple we simply can’t get enough of. Keep it casual or dress to make an entrance: either way, we’re certain we at Yumi have a tunic for any occasion.  Why we simply love a tunic dress With long sleeves and a loose fit, the tunic dress ticks every box: comfort, style and breathability.  Fashion for us is about individuality and confidence – we want to help everyone woman love the skin they’re in. And whatever your shape or size, whether you need a confidence... Read More

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Yumi Style Edit: summer holiday dresses

We’re all going on a, summer holiday… While this year again might be different to most, we’re keeping our fingers crossed for the imminent return of duty free, overweight hand luggage, obligatory airport selfies and last minute passport panics. But even if holidays are closer to home this year, (all hail the Staycation) there’s no reason not to dress for the occasion. And because there’s nothing quite like a cute summer dress to get you in holiday mode, we’ve lined up a few of our favourites. Glide into those summertime... Read More

recycled 25/02/2021
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Introducing! Yumi’s second recycled collection… 

Introducing! Yumi’s second recycled collection…  Minute by minute, the days are getting longer. As snowdrops fight their way through cold, tough ground, the advent of Spring brings hope.  So, with our second exclusive recycled collection, we want to show the world that here at Yumi, we are feeling positive – despite *gestures wildly* – everything going on right now.  Most importantly, we want to spread that positivity in the way we know best – with a bright, bold new collection – by celebrating prints that put smiles on our faces and by using fabrics which help the planet, too. Inspo: Our latest offering is a celebration of cheer in its most carefree form. An ode to that relaxed, joyful feeling of weightlessness that comes from being present in a joyous moment. In part, the collection is inspired by our beloved Regent’s Park – spotting giraffes on a nervy first date; ferociously licking ice cream as it... Read More

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Top 10 Pieces For February

February, as the shortest month of the year, can often be overlooked when it comes to updating your wardrobe. But, with Valentine’s Day fast approaching and Fashion Week not far behind, there’s plenty of reasons to awaken your springtime wardrobe.  By February, we’re usually ready to shred those layers we gained over the winter. Long gone are the days are thick knitwear, oversized scarves and heavy knit dresses. Although they served us well, it’s time to pave the way to brighter horizons. This month look to tea dresses, pastel tones, and animal print to make the... Read More

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The 5 Outfits You Can Dress Up Or Down

Cancelled plans and unworn outfits have left us feeling a little out of touch with our wardrobes this year. With no dress code and the safety of elasticated waistbands for three months, it’s no wonder we’re reluctant to return to our pre-lockdown selves. But as time draws on and the lipstick we once overused for our Zoom calls starts to fade, it’s time to re-establish the new normal – for our wardrobes at least. It may be a while ‘til we’re dancing at weddings and sipping sickly cocktails at birthday... Read More

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Yumi Style Edit: What We’re Wearing In June

Parting with your winter wardrobe usually feels like a blissful celebration. However, given our celebrations are more low-key than ever this year (and confined by a limited guest list), you’d be forgiven for feeling a little underwhelmed by the arrival of June. Not to mention the hesitant risk you take when buying an outfit that may never see past the front door, let alone a suitcase. But since we’re happily breaking up with the joggers-and-t-shirt motif we sordidly overused in stricter times, there’s an empty space in our wardrobe for... Read More

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Extra Special Mother’s Day Gifts

It’s just over a week until Mother’s Day. You’ve made sure you’ve found the right card (funny and in no way crude) and have planned the day to a tee, but wait – what do you buy her? While we know that our mums would like anything and everything we buy them – proven by the questionable childhood drawings – we can’t quite face the idea of gifting them something they just don’t like. They deserve better. So, in honour of all our special mothers, we’ve compiled a list of... Read More

spring wardrobe 05/03/2020
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These 9 Outfits Will Help You Wave Goodbye To The Seasonal Blues

Winterphobes, you can unravel from your duvet now – it’s time to defrost for spring. After a long three months of drizzle, March marks a change in our calendars. The weather seems – for the most part – warmer, plus it’s merely weeks until the clocks go back. And although we can’t head out without pulling on a scarf, the promise of spring is far closer than it’s been before. But this doesn’t just mean good things for your health, outlook or heating bill, the glass is also (more than)... Read More

mela launch 28/02/2020
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Introducing…Mela London!

Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As... Read More