How to wear lace this New Year

With 2018 coming to an end and winter in full swing, it’s time to look to the next big event in our calendar. New Year’s Eve is just around the corner and it brings with it the promise of new beginnings and new outfit dilemmas. Fear not, what better way to celebrate the end of the festive season than with one of our favourite fabrics of all time: lace. It’s no secret that we love lace – it’s one of our most feminine styles. To help you get inspired, we’ve... Read More


All I want for Christmas is…an outfit for the day!

Christmas Day dress code It’s officially that time of year again! If you’re a Christmas lover like us, you might already be thinking of an outfit for the big day. Whether you’re relaxing in an embellished jumper or dressing up in a stylish skater dress, we’re on hand to make sure your Christmas is as magical as possible. Since it’s the time of giving, we’ve done your outfit shopping for you and shortlisted some of our favourite festive pieces to keep you rockin’ throughout the big day. Now all you... Read More

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Explore Planet Earth

The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress)  What’s a Yumi collection without a women’s dress?!... Read More


Yumi x The University of Westminster

This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s... Read More

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Like Mother, Like Daughter

What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has dresses for both of you. We’ve picked out a few of our favourites, giving you a teaser of what’s available! So whether you’re looking for something with floral prints (which our designers love creating) or are looking for something with frills, we’re confident you’ll find the piece making you and your mini me a match. Birds... Read More


How to Wear New Season Botanical Prints

It’s Friday, woo! What better way to kick of the weekend and celebrate the end of the working week than with a peak at the new season botanical prints we have to offer. After all, it’s no secret that we love designing floral prints. From blooming buds to dainty roses, we’ve got the flower patterns you need. So pop your feet up and take a look at the brand new botanical prints we’ve got on site, plus find out how’s best to wear them! East meets West Nothing says Yumi... Read More


Here Comes The Sun!

Whether you’ve decided to sunbath under tropical palm trees or want to breathe in the fresh country air, you need a holiday! But sometimes choosing the destination isn’t the hard part, it’s deciding what to pack! Well, not to worry as we’ve picked out a few sun chaser essentials from our Holiday Shop so you can keep your cool and head to the pool! What’s a holiday suitcase without a Maxi Dress? We know, silly question as we already know the answer… one with something missing. If you’re looking for... Read More


Enter the Versailles Gardens

Escape the bright lights of the city and head to the tranquil Versailles Gardens for a master class in the art of romantic Parisian dressing. The latest addition to our Spring/Summer 18’ line, our Versailles Garden collection embodies soft femininity and romance whilst remaining true to its effortless French roots. Throughout the collection, you’ll notice occasionwear with prints inspired by palace architecture, delicate embroidery and pretty bow details that are perfect for a Parisian party. Flowing floral dresses and luxurious botanical jacquard prom shapes will have you stepping into spring.... Read More


Eggcellent Activities To Do This Easter Weekend

So you’ve bought all the trimmings for dinner, you’ve purchased every Easter egg on the shelves (except that coveted avocado one!) and you’ve set your work email to out of office… Yep that’s right folks, it’s officially the Easter weekend. While you may be tempted to spend the entire time at home eating your body weight in festive themed treats- it does sound very tempting! Here are a few alternatives for you to check out, in case you fancy stepping outside and enjoying the nice weather (fingers crossed) … Bottomless Brunch It’s a... Read More


Meet The Team: Our Digital Marketing Assistant

Have your ever wondered what life as a Digital Marketing Assistant is really like? Well wonder no more because Amma has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and why she loves hitting up Swedish fitness classes! What’s your favourite thing about working at Yumi? I love working for a brand where the design happens in-house. I’m inspired by the creativity of the design team and find the clothes really unique thanks to that creativity. On the digital side of... Read More