Pin To Win Spring / Summer


Yumi has launched its first ever Pinterest competition and we want you to get involved!  Just follow the rules below for your chance to win any piece from our new season collections.

Here’s how it works:

1.            Follow Yumi Direct on Pinterest.

2.            Go to and choose your favourite piece from the new season Yumi, Uttam Boutique or Mela Loves London collections.

3.            Pin away to one of your own boards and remember to tell us in the text box why you love it so much and how you would wear it. Make sure you tag us on Pinterest using @yumidirect and use the hastag #pintowin so we can spot you!

4.            We’ll then repin it on to our ‘Pin To Win Spring Summer 2013’ board where you can track the competition and see what others love from the new collection.

5.            We’ll contact the lucky winner on the 1st May by commenting on the winning entry.


Ps. After pinning why not share your entry with us on Twitter by tagging @yumiDirect – after all our winner will be chosen on style, creativity and engagement!

Happy Pinning!

Here comes the small print: Competition closes 30th April 2013. We will announce the winner the following day by commenting on the winning pin. The competition is only open to UK entrants. Postage of your item will be included.




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