Yumi Rebrand

Welcome to a fresh new look for Yumi! Over the last few months we’ve been working away behind the scenes on a brand new redesign for our website and logo, to create a fresh, vibrant identity that perfectly encapsulates our brand’s personality, where British quirkiness, femininity and fun are key factors! What do you think of our new logo and cute little bird motif?

We have grown rapidly in the last few years and come a long way from our humble beginnings but the journey isn’t over yet. We are excited for the future and our rebrand, is just the beginning of our desire to keep developing and thrilling your socks off!

The coming autumn / winter season is designed as a showcase the experimentation of our design team, who this season took an adventurous angle to deliver pieces that are unmistakably Yumi but with a wonderful dose of fantasy thrown in. We can’t wait to show you the full collection in the coming months, but for now here is a sneak peek to whet your appetite!