August 2012


Exciting News!

We are most proud to announce that we have been short-listed for the 2012 Drapers Awards in the Young Fashion Brand of the Year category! Drapers is a magazine about the fashion industry, covering stories on all the latest fashion and retail news so that all of us guys that work in the industry are kept up to speed on all the goings on. They are a highly respected publication and we are so pleased that they love what we do and have recognised our Yumi brand! Keep your fingers and... Read More


TEAM Nepal

Today, we’d like to take some time to let you know about something close our hearts here at Yumi. Our founder Uttam is from the small Asian country of Nepal, which has stunning landscapes and a rich history. Uttam’s roots are very important to him, which is why he and all of us here are big supporters of TEAM Nepal. TEAM (which stands for Together Everyone Achieves More) Nepal is a charity that aims to improve the lives of Nepalese people living in rural communities, by focusing on improving children’s... Read More


Ella and Daisy Shoot Yumi AW12

Who are Ella and Daisy you may ask? Well, they were two lovely interns we recently had here at Yumi HQ. Eager to learn all they could about the industry, they really impressed us by styling and shooting this little photoshoot, using their favourite pieces from our Autumn/Winter 2012 collection! Ella is the model you see in the pictures and Daisy was behind the scenes, taking on the role of photographer. We think you’ll agree that they did a fabulous job and made the collection look fun and fashionable –... Read More


It’s Pure Time!

So last Sunday it was time again for the UK’s biggest trade show to begin over at the Olympia National Hall. Over at Yumi HQ we’d been planning for some time and created a retro themed and styled showcase for our wholesale customers. Showcasing our SS13 product range, we also had two lovely ladies from Sapphires Models, Amanda and Yvette, to look pretty in our dresses! Pure is always an interesting show, as the consumer fashion world heads into AW12, we’re thinking a whole season ahead to next summer, its... Read More


Michael Phelps – Olympic Legend and Louis Vuitton Model

It seems that being the greatest Olympian of all time (he has 22 medals, 19 of them gold!) – isn’t enough for American swimmer Michael Phelps, as he now embarked on a stint as a fashion model! In a canny move from Louis Vuitton, he is the face of the Autumn/Winter 2012 menswear campaign, which was shot by Annie Leibovitz. We love this campaign as it is very on topic, people have so much love for the Olympics right now after the massive postitive success of London 2012. These images... Read More


Friday Fab Five!

It’s Friday! Yay! Here’s something to feast your eyes on – our Friday Fab Five! We’re sharing with you our favourite pieces this week, as chosen by the lovely Lucie Clifford, Junior Shopping Editor of Fabulous magazine. Why Fabulous magazine you may ask? Well, all will be revealed soon – but we STRONGLY suggest you get yourself a copy of the magazine this Sunday, there might be a Yumi shaped treat in there…..


Yumi Micro Trend: Get your Panther on!

Our panther micro-trend of AW12 is going down a storm at Yumi HQ, as you can see from the below pic! Simple yet so chic, the repeated running panther print comes on a variety of styles, including the dress and super-popular trousers, seen below. Also in the range are two bags, a top and a jacket! Which piece is your favourite? xx

The Best of British Fashion Rocked the Olympics!

We were so pleased that this was one of the rumours that turned out to be true – the Closing Ceremony of the London 2012 games featured a section paying tribute to great British fashion. The gold (of course, what else?) creations  were worn by the cream of the British modelling world. So great to see our industry celebrated on such a large global stage! Walking out to the super-appropriate ‘Fashion’ by David Bowie, all the models looked stunning – left to right in the below pic –  Lily Cole was... Read More


AW12 – Whimsical Creatures

This season, animals prints (whether they be a large statement owl or a small repeated pattern of foxes or lions) are an essential part of your look. We are famed for our quirky prints, which is why this trend is one of our favourites and with the prints coming on dresses, blouses, tops and knitwear, you are spoilt for choice!


Win Your Favourite Piece From the New Collection!

To celebrate the launch of our fan-dazzling new Autumn/Winter 2012 collection, we are giving you the chance to WIN a piece from it! You can chose from dresses, a bag, shorts, skirt and  knitwear – the whole spectrum! All you have to do it tell us which piece is your favourite, yes indeed, its that easy and you will win that item. Just head over here to enter and GOOD LUCK!