A little bit about us…

From knitted jumpers with daisies that looked more like fried eggs and rainbow jackets where the colour nearly always ran to experiencing numerous break-ins and eating 821 curries (and counting) in the process, we’ve come a long way since the event-filled early days.

Founded over 18 years ago in Camden by Uttam and Clare, Yumi has fast become the online destination for women’s trend-inspired clothes with a unique twist.